CREATE AND SHARE
Eudes Bonneau-Cattier and Ariane Picoche co-founded YogiToy in 2017. After they met around the participative street art project Arbres à louer, which raised awareness of the housing problems, they wanted to develop a business with the same energy.
Both are interested in sharing creativity and valuing the imaginary through play and narration.
“CREATIVITY IS CONTAGIOUS. PASS IT ON.”
Architect and designer, Eudes draws both for technological start-ups and for architecture agencies. Co-founder and president of the brand, he oversees the manufacturing process of the YogiToys, prototyped in the fablabs of Paris. He works regularly with illustrators and visual artists to extend the YogiToy universe in a collaborative spirit.
Journalist and videographer, Ariane is passionate about new communication techniques. She created a digital platform dedicated to love 2.0: asv-stp.fr, before devoting herself to YogiToy’s crowdfunding campaign at the end of 2016. She then joined Eudes, and uses her journalistic and cinematographic experiences everyday to develop a high-end brand with a creative, pop and positive atmosphere.